Publish less.
Rank more.
Rankow turns competitor data into a page-level plan, writes every article to the same quality floor, publishes it, and proves what worked with Search Console.
Automatic publishing live on Shopify · 28-day feedback loop
Today's run
Cycle 04 · 120 page units
Discovery
12 competitor domains · 12,000 candidates
Planning
120 page units · 8 hubs
Writing
Draft 03 / 10 · 3,000+ words
Quality gate
4 / 4 checks passed
Publish
Shopify · scheduled 14:00
Feedback
Search Console · 28-day read
Pages tracked
14
Index rate
57%
Words drafted
3,000+
Shopify Admin API
Automatic publishing is live today
Search Console
28-day performance feedback
DataForSEO
Keyword and SERP data
The gap
Three gaps that volume cannot close.
Most content programs fail before writing starts. The rest fail because nobody reads the data after publishing.
01
Keywords are not a plan.
A list of 12,000 keywords tells you what people search. It does not tell you which pages to build, which pages compete with each other, or which one comes first.
02
Word count is not quality.
A 3,000-word draft can still say nothing new. Length is a floor, not a finish line. Without information gain, volume becomes filler at scale.
03
Publishing is not proof.
Without post-publish feedback, every article is a guess. No index rate, no position movement, no decision about what to do next.
The loop
One loop. Four decisions.
Each step has an input and a deliverable. Nothing runs on vibes.
Discover → Plan → Write → Prove
Every cycle, measured at 28 days
Discover
Input
12 competitor domains + a seed set
Output
12,000 keyword candidates
Plan
Input
Entities × intent + hub rules
Output
120 page units per cycle
Write
Input
Page brief + 3,000-word floor
Output
A draft that passes the gate
Prove
Input
Search Console at 28 days
Output
Keep, refresh, retitle, or roll back
Capabilities
Six layers, one engine.
Open any layer to see what goes in, what comes out, and what stops a bad run.
Competitor discovery
Twelve competitor domains become a ranked, source-tagged keyword pool before a single page is planned.
Page-level planning
Entities and intents split into page units. Hubs come first, supporting articles follow, and pillars are gated.
Brief-driven writing
Every draft starts from a brief and has to clear a 3,000-word floor plus an information-gain check.
Shopify publishing
Live publishing through the Shopify Admin API, with SEO metafields, JSON-LD, and idempotent writes.
Search Console feedback
At 28 days, index status and position decide whether a page is kept, refreshed, retitled, or rolled back.
Guardrails
Budget gates, offline drills, monthly caches, cost ledgers, and snapshots keep a bad cycle from becoming a bad month.
Deep dive · 01
12 competitors. 12,000 keywords. 120 pages.
The candidate pool is deliberately larger than the output. Twelve competitor domains and a seed set produce a 12,000-keyword pool, which the planner collapses into 120 page units per cycle.
- Hub-first. Category and hub pages are planned before supporting articles.
- Pillar gate. A pillar page needs more than 50k monthly volume or keyword difficulty above 40.
- One intent, one page. Entities and intents are split so pages do not compete with each other.
Candidate pool → plan
Cycle 04Set at onboarding
Capped and volume-ranked
Planned, not dumped
Page units
Ceramic cookware
Cast iron care
Seasoning
Rust removal
Sample plan · illustrative data
Deep dive · 02
The gate before publish.
Every draft has a 3,000-word floor. Before it can be published it also has to pass an information-gain check: at least one of four signals that the page adds something the ranking pages do not.
- Comparison table
- Specification numbers
- Verifiable source
- Craft detail
We audited 37 published articles on our customer-zero site. The floor held: nothing under 3,000 words was indexed.
Read the writing gateQuality gate
PassUnder 3,000 words
0 / 7
indexed
3,000 words or more
17 / 30
indexed (57%)
Audit of 37 articles · one site · not a ranking guarantee
Deep dive · 03
Search Console closes the loop.
After publish, every page is measured at 28 days. Index rate, position, and clicks decide what happens next. No opinion required.
Day 0
Publish with a stored snapshot
Day 14
Refresh eligibility opens
Day 28
Position and index read
Day 90
Cooldown ends before another edit
Index rate below 70%
The queue throttles until indexation recovers.
Position drops more than 3
The previous snapshot can be restored.
Search Console · 28 days
SampleTracked page
Positions 5–20
Sample chart · index rate 57% from the 37-article audit
The difference
Built to answer one question.
Why buy planning, a quality floor, and feedback instead of another monthly batch of articles?
| Dimension | Volume-first AI tools | Agencies | Rankow |
|---|---|---|---|
| Plan basis | Keyword lists and search volume | Research and an editorial calendar | Entity × intent page units, hubs first |
| Quality gate | A word-count target | Editorial review | 3,000-word floor + information gain |
| Post-publish feedback | Rank tracking in a dashboard | A monthly report | Search Console read at 28 days |
| Old content refresh | Ad hoc regeneration | Handled on request | 14-day eligibility, 90-day cooldown |
| Rollback | Not a standard feature | Depends on the contract | Snapshot rollback after a >3 position drop |
| Pricing model | Seat or word bundles | Monthly retainer | Custom, scoped per cycle |
Every Rankow claim links to the product section that implements it.
Plans
Scoped by work, not seats.
Every plan runs the same engine. Scope decides the quote.
No public price list. Scope is agreed after a demo.
See what every plan includesQuestions
Answers, without a slide deck.
If your question is not here, ask it on a 20-minute call. We will answer with the implementation, not a promise.
Ask on a callHow is Rankow different from an AI writing tool?
A writing tool starts with a prompt. Rankow starts with competitor data, plans the page set first, and refuses to publish below a 3,000-word floor without an information-gain signal. The draft is the middle of the loop, not the product.
Does Rankow publish automatically?
Yes on Shopify, through the Admin API, with SEO metafields, JSON-LD, and WebP images. On other platforms Rankow produces publish-ready drafts and structured data for your team to ship. Automatic publishing is live for Shopify today.
Who approves the articles?
You do. Every cycle passes through your review before publishing. Rankow handles discovery, planning, drafting, quality checks, and measurement; your team owns brand voice and exceptions.
How soon can we see results?
Performance is read at 28 days using Search Console data. Ranking movement depends on your site, competition, and indexation. We report what the data shows rather than promise a position.
What happens if a page loses position?
If a tracked page drops more than three positions at the 28-day check, Rankow can roll back to the snapshot taken before the last change. URLs never change in the process.
Do we need an existing blog?
Not necessarily. Rankow plans new page units from competitor coverage, and existing posts are audited and refreshed instead of duplicated. A content section makes the first cycle easier to ship, but it is not required.
Start here
See the plan before you commit.
Book a 20-minute session. We will walk through a page-level plan built from your competitors, not a deck.
Reply within 48 hours · No slide deck